Friday 31 March 2017

How I edited photos

This was a small video showing how I quickly edited the photos using photoshop.
This video is not a tutorial but its just a small quick explanation of how to change background colour and the colour of the whole image.

Tuesday 28 March 2017

Digipak Draft



This is my first complete digipak draft. I have included the title of the album on the front cover. The inside of the digipak has an introduction to the album BADLANDS. To define the front cover I have placed two stickers on the front cover. The first one is parental advisory and the second one is Targets exclusive extra songs sticker. On the spine of the digipak I have placed the name os the album as well as the record companies logo on the bottom and the number code. I still need to add barcode and the track names at the back of the cover. As well as the design of the CD inside the digipak.

Monday 27 March 2017

Rough Cut 10




  • I have replaced the lip-syncing scene, this is because I though that the background which was visible on the screen created disruption and may made the audience confusion.

  • I replaced the burgling scene because the camera was blurry and it was a bit confusing when I tried to open the safe. 
  • I got rid of the "bad TV" effect because I thought it was irrelevant.


Tuesday 21 March 2017

Performer: Costume/wig change

This is a music video by Avril Lavigne released in 2007. In this video Avril Lavigne is playing three characters. Herself who is performing with her original blond hair, protagonist with black hair who plays an emo girl who likes antagonists boyfriend and antagonist with red hair.In this video she uses mise-en-scene to manipulate the characters and to show them in different life styles. For the performance scene she is wearing a short skirt with a white shirt. Her hair is long with pink hi-lights which used to be her signature at that time.To show to audience the antagonist girlfriend. Avril Lavigne put a ginger wig, pink cardigan and a tartan skirt wit black reading glasses. This is not the stereotypical look to which popular girls are portrait in.



This is Avril Lavigne dressed as an emo punk girl. She is the protagonist in this story. Although the story is meant to show her as an antagonist, the way that this character represents herself makes the audience support her.



This is a music video by Taylor Swift. This video is narrative based and in this video, there are two characters who are both played by Taylor Swift. One is playing protagonist and the other one is antagonist. They both fight over male. This music video is more conventional than Avril Lavignes as it has antagonist playing the villain and protagonist playing the nice and sweet girl. I have done a further analysis on this music video. (Click here to see)



This is Katy Perrys music video where she sweating a wig to show different timing an characters as well as emotion. She alternates between pastel blue, neon blue and black.


This is another example by the same artist. This music video is a mix between narrative and concept. The first scene is a behind the scenes video where Katy is lip-syncing for her previous music video California Gurls. The crew cheers for the cut and Katy leaves to her chasing room. Thats when she takes other pink wig from the California Gurls and looks at the mirror. The camera then pans to the left and the next scene is Katy singing in a dark purple wig dressed in black. This represents her emotions and the world inside her. The video shows how Katy fights herself, her darkness and continues her journey. The video cuts from her imagination bak to her room with her dark long hair. Where she then goes on stage and performs. This concept is quite similar to my music video as I am trying to portray the darkness inside my artist through her hair. When she had long and dark hair I tried to signify the demon inside her, as connotations of black is darkness and emptiness. Therefore I alternated my characters hair between along which was Halseys signature colour and black.



In conclusion, I found that most of the music videos where the performer or the protagonist goes through costume and hair colour change. These music videos tend to be narrative based. All the music videos above expect Jessie J are narrative based, which follow Todorov's narrative theory.

Rough Cut 9



This is my 9th Rough Cut where I took out all the blank spaces.
In this video I have added more of the performance between each narrative scenes.
I have also worked on layering and masking effects ( tutorial on how to use mask effect)

Sunday 19 March 2017

Rough Cut 8



  • I have added more of green screen scenes
  • Added more performance with the white background and added the ones in the forest
  • I have also completed the whole video from the start to the end, without any blank spaces. 

Tuesday 14 March 2017

Japan and Electro-pop?

Recently over the past 5 years americans artists started to use Japanese in their production.
It is now common to have Japanese writing over the merchandise. Language being spoken in the video and so on.

Bellow is an example of The Weeknds digipak. In this video the fan is unboxing his digipak and expresses his thoughts about the product. He mentions that he was confused why the writing was in Japanese as none of his music videos were related to Japan in first place.





This is a music video by Halsey and the whole video was filmed in Japan. This video features Japanese narrator and Japanese protagonist who played Halseys lover. The introduction to the video is about 20 seconds in Japanese. This is a very risky thing to do for the starting artist such as Halsey. However, this video gained over 40.5m views on YouTube. Although she made her music video in Japan she targeted US audience. One of the reasons why this video was successful is because it was filmed in an exotic location for the US audience. It also attracts audience to visit Japan and want to get to know the city and people. The video features a lot of establishing and long shots of the city as well as close ups of the neon writing.


In this video Halsey is introducing her new album Badlands. This video includes some long, closeup shots of Japan. Most of the clips which were featured in this video were used in Ghost music video. In this video Halsey is narrating the video, in that way she is able to interact with the audience better. The video again featured Japanese billboards, signs and city.



Above is a music video created by The Weekend. This video is similar to Halseys Ghost one as it features Japan, people and language although it is targeting US audience. This video is 8 minutes long and 2.20 of it is narration in Japanese, compared to Halseys this video gained only 14.8m views on YouTube. However the reason for this maybe because this video was shared in 2013 when Japan wasn't mainstream. Where as now, and past 3 years Japan became a hot topic with all those unusual products they come up with and share with the world.


Thursday 9 March 2017

Rough Cut 6




  • For this cut I have added green screen scenes but I still haven't placed a background for all of them 

Tuesday 7 March 2017

Merchandise for my Artist

Looking at Halseys website I have noticed that her merchandise has a Halsey Badlands Deluxe Boxset which I have not yet included in my merchandise.

This is a video filmed by her fan reacting to the boxset. In this booklet you could find badges, still shots from each of the music videos from that album presented in post cards, rubber band, a pin with Halsey logo, digipak, stickers, a letter which she read out when she was presenting this album in her trailer printed on a tracing paper, a stencil so the fans could white out her logo and demo albums.

Digipak Idea


This is my sketch for my digipak. For the front over I want to have my artists silhouette. I will place another layer bellow the silhouette, where I will place an image which I took of the forest. Bellow is a photoshopped version of the digitak cover. I will place another layer of the masks to the places where I have drew "X". The title will be centre placed on the top. I will then have the name of my artist bellow the title. 


Friday 3 March 2017

Rough Cut 5



  • For this cut I have added green screen scenes
  • I have added background for some greens screens
  • I hae completed first half of the video without any blank spaces
  • I also had my artist with dark clothing and hair which was suggested from my audience feedback. 

Effects which I have used for my music video

In this video I included all the masks, layering and colour related effects.
I want to show this video to audience and get their feedback on what they think looks good and can be conventional for electro pop genre. I also want to know which they think work well together and which don't.