Wednesday, 7 September 2016

Reflecting on past A2 Final Video

A2 Ida - Oliver Heldon 'Gecko (Overdrive)

This is a music video created by one of the previous A2 students. I will be sharing my analytical and critical point of view of this video.
This video starts of with its title flashing in bright colours. From this presentation we could guess that the genre of this music video is electro dance.

Relationship between visuals and lyrics

There are some words which have been shown literally such as "put my hands" and Ida the singer is raising her hands up, " lights dos low" she bends down. These sort of small words have been the cause of her movements in the dance.

Genre Characteristics 

The song is in a genre Future House which is electro dance music. The conventions of such a genre are featuring climbing, women with minimal clothing, jump and dance around. A lot of bright colours such as UV lights are used a lot.

In this music video I got to see most of the characteristics of this genre. There is a lot of dancing, bright colours and transitions which allowed to create different SFX. The singer is wearing bright green/blue dress which opens her chest which makes it follow one of the conventions of this genre.



Performance, Narrative and/or Concept?

It is a concept based video with a lot of close ups of lip-syncing and dancing.



Male Gaze?

There was some male gaze of the singer while she was dancing on a clear background. She was wearing open clothing and the audience were able to see her chest. This was made to follow the convention of the Future House genre. 

Short Variety

There have been featured a variety of shots and locations starting from the dance studio, centre, outside (in the garden), inside a room with a white background. For each of those locations different shots and angles have been used. When the shot was taken outside in town or in the studio, long shots  on an eye level or low angle or hight angle establishing shots. Where as if it was in a smaller area such as a bedroom a closer shot was done, For example the medium close up of the dinger dancing or a close up in the garden. 

 

 

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