Artist Study

Halsey is assigned to two record labels Astralwerks and Capitol Records. Astralwerks is a US record label which primarily focuses on electronic and dance music. Its material distributed via Capitol Music group, also releases materials mostly from EMI Music Australia.
Most popular recent releases have been from deatmau5, Mat Zo, Empire of the Sun and Halsey.

Capitol Records is also an American record label. Capitol Music Group is also a parent company for Capitol Records. They were responsible for modification of albums for American release, bands which they got to work with were The Beatles, Pink Floyd, Iron Maiden, etc.

Although she is mostly known in US and UK, she is trying to aim world wide. For example she filmed her music video for the song "Ghost" in Japan and she had some Japanese writing, a girl who was the central protagonist and she also was narrating music video in the beginning in Japanese.

Her most recent album "Badlands" has been a success, starting from 4.5m  up to 31.5m views on YouTube. 

She also got to be featured in some well known artists songs. 

She got nominated on MTV Europe Music Awards, People's Choice Awards and NME Awards in 2016. She also went on VMAs and sang with Chainsmokers, song "Closer".

Her music video are elect pop genre therefore every single one of them has bright lighting, colours featured. Bight hair colours and unusual clothing. 

Her primary audience are female young adults and teenagers her secondary audience are males and  LGBT group as well since in music video "Ghost" she has a romantic relationship with the female protagonist, she also was featured in revealing clothing which was made to target male audience.

Although Halsey in new to this industry her popularity grew a lot during two years. Which may lead her to be word wise singer and be recognised in most country. Also a new music video where she was featured, with Chainsmokers got into "Billboard Hot 100 Charts". More people started to recognise her because of the song "Closer".

Halseys style tends to be grungy and with a pop of bright hair style. Because of her style and her voice and the style of her songs  people compare Halsey to another upcoming singer Melanie Martinez. There were also a lot of fan made mixes with their songs where fans mashup two songs. 

In her YouTube comments people usually talk about her music and compare it to other electro pop genre artists and wanting them to create a music video where all of them will be featured.