Melanie Martines - CRY BABA
The album is very unusual because it is in a structure of a story book. It is all pink which shows that she is targeting young females and teenagers. The title is made or of blue balloons which has conventions of a baby boy. We can also see the artist finding behind the clouds and crying making it rain, making her look like a god. The digipak is is a storybook structure which means that the audience will also be provided with a little story with this purchase. This is a very smart idea to make the digipak unique and make it stand out from all the others. On the bottom right we can see a logo of a parental advisory, which clearly shows although it is all pink she is targeting towards teenagers and young adults.
After reading a little story customer would be able to listen to his favourite songs. We can see how the CD is yellow and has cubes spelling CRY BABY. Looking at the CD non-fan might think that this is a CD for children.
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