Monday 26 December 2016

Creating my Logo Draft 1

This is my experimental logo design. To create this design I have used Photoshop.
To help me with my logo I have used this tutorial



For my logo I have used a photo of my artist from the photoshoot we did. I then layered it under the forest image I took of the forest I have filmed in for my music video.




Bellow is my outcome of my fist logo draft.


Saturday 17 December 2016

Ideas for Digipak2


This is The Weekends Trilogy digipak cover. It is simple and complex at the same time. Usually when the artist is featured in the album, he/she makes a direct eye contact with the audience. This digipak really stands out from the others as it features a simple background and an image of the artist. It also intrigues the audience as the women behind the artist is blurred and we don't get to see her face which leaves the audience wonder who she is. The title is simple white bold for the artist name and white bold italic for the album name.


This is John Legends Album cover where we can see black and white image of John. I think That I could use similar effect for my digit as it is a good may of representing the character with the mask in my music video. The white bold title really stands out because of the dark background. 



These two images are the logo which I might use for my digipak. It is quite simple and straight forward. For my digipak I could use this image and the photo of my artist which would look similar to The Weeknds Digipak Cover.




Ideas for my digipak

These are some ideas to have for my digipak.


For the front cover I am planning to have prism effect which is often used in Electro pop genres.
Since my artist uses a lot of pastel colours I thought of having similar colour scheme as the Ghost Hotel digipak. 


This is Demi Lovatos digipak cover. On the front cover we could see Demi covered in silver paint while covering herself up. We can't see any straps on her shoulder which makes gives the illusion of objectification. The cover of the album is quite simple as it is only Demi in front of the white background. 
In silver font we could see the writing "DEMI" which matches the paint on her body in the photo. Her make up is simply but at the same time dark which creates a clear chrome like theme of the album.

This is a digipak front cover of Maroon 5 for their single Maps. This is a simple cover as it features only a single background with a bold white title over it. I think this is a quite good idea as it allows the audience experiment with the background later and make a signature for their brand. 
  The image on the left is taken from one of the fan pages on twitter. This shows how Maroon 5 connects with the abidance though the image. Image on the right is one of their merchandises. I think that this could be useful in my future work as I could use the pints for t-shirts and bandanas just like Maroon 5. Instead of printing the name of artist and photo.




Wednesday 14 December 2016

Sample Scene 3

Audience Feedback

Sample Scene 2




This is my second Sample scene. I showed to my classmates and filmed their thoughts on it. I have already corrected the bits on which they have mentioned.

Tuesday 6 December 2016

How I used Lightroom

To edit photos of my artist to match the website theme I decided to use Lightroom.
I have not used this software before partly because it is new.
Bellow is a video of how I edited my photo.


Website draft 1



This is my first website draft where I have used the image which was provided by the WIX website. I thought that this image would suit Halseys conventions. I kept it until I got to do a photoshoot of my artist.

Bellow is a video showing my website with the new image and settings. On the first draft I noticed that the menu bar didn't appear in every page, therefore I have decided to change it in the second draft.


Monday 5 December 2016

Starting my website



In this video I will be starting my Halsey website. I have not used WIX before so this was my first go.

Sunday 4 December 2016

Taylor Swift Digipak Analysis

1989 - Taylor Swift 

I think that some elements of this digipak make it clear to the audience what the genre of this album is, while other elements do not comply with the expectations of the genre. The font used appears to be handwritten, which gives the cover a personal, intimate and DIY feel. The cover image is in the style of a polaroid photography, which shows a possible influence from a past decade- the title of the album reinforces this. The artist's full name is not written on the album cover- it simply says her initials 'T.S'. As the artist is so well known and iconic, she needs no more than this. Only half of the artist's face is shown in the cover photo, which also supports this. Her red lips are clearly visible, showing iconography reminiscent of her predecessing studio album 'Red'. The neutral colours used for this album cover don't follow genre expectations- a pop album would typically use a bolder colour scheme for its cover in order to reflect the style of music. The artist is not presented sexually in the cover image, which is another thing that sets this album cover apart from the expectations of the pop genre.

Front Cover
The area behind where the disc would be placed shows consistency with the print on the artist's sweatshirt on the front cover. The image on the left continues the personal/DIY feel that this digipak has, and shows a continued use of polaroid style photographs. The photo shows the artist looking directly into the camera, which emphasies the intimate and personal style of the digipak. The neutral colour scheme is continued from the album cover. There is no legal or recording information shown.

Inside 

This disc is printed with the same pattern used on the inside of the digipak and on the artist's sweatshirt in the image on the front cover. The font is the same as the one used on the front cover of the album, but in white instead of black in order to better match the background colours. The pattern has an old photograph style tint/filter, similar to the one used on the front cover and inside images of the digipak. These qualities really tie together the digipak, showing consistency and a prominent theme.

Disk
The image used here contains the part of the artist's face that is not present on the front cover, emphasising continuity. The tracklisting shows handwritten numbers yet typed song titles- this makes them easier to read and gives the back cover a more professional appearance, while not eliminating the personal elements of the design. The record label's logo, executive producer credits and legal information are printed at the base of the cover. The executive producer credits are printed in a larger font than the legal information. This has most likely been done as the artist is one of the executive producers, and the artist/label wanted to highlight that.

Back Cover


Artist digipak

The front cover is simple and bold, and really stands out against the background image. In this digipak we can see how the artist is centrally placed. This is the artists debut album therefore, this digipak indicates the importance of branding and iconography to the artist's image and career.

The parental advisory sticker on this digipak is not prominent. This could mean that the artist doesn't want there to a be a focus on the fact that it contains explicit content, and is not trying to advertise the album in this way. However, having this label on the cover gives a particular impression of the artist to the public of somebody who is not conforming to the typical expectations of a young, up and coming female pop artist, and is not afraid of telling the world her perspectives.

The cover has the worn look of an old photograph, giving it a more personal feel. The presence of pink tones and clothing in the photo gives a distinct feminine feel to the cover, which arguably contrasts with the presence of the parental advisory sticker.

The inside of this digipak shows that the colour scheme is consistent throughout. The font used here is simple and bold, and similar to, if not the same as the one on the front cover of the CD. The image on the right has clearly been taken from the same photoshoot as the front cover, which demonstrates continuity throughout this digipak. On the left side, there is along list of thank yous, yet no information about where record was recorded.

The font used on the dist of this digipak are the same as the ones used on the front and back cover, which shows consistency. Legal information from the back cover is also listed here in very fine print.
The colour of the disk matches the overall colour scheme of the digipak, and is plain and simplistic as there is a photo behind where the CD would be placed inside the case. Pink is typically feminine colour, so by using it the artist has conformed. However, subtly to a gender stereotype.

The font used are the same  as those used throughout the digipak, and the image at the top has been continued from the front cover.
These two aspects of this back cover have been included to show consistency and to make the digipak feel more like a whole piece rather than 5 separate elements.
Legal information is written in an extremely small font and at the bottom of the cover there is information about the label but no recording information.

There is also a small record label logo at the bottom which has most likely been included to easily promote the label.




Podcast 9



In this podcast I have talked through:

  • Working on my website
  • Photoshoot
  • Analysing artists digipak
  • Creating a 30 sec sample video
  • Asking my target audience on my 30 sec sample video

Shooting Schedule

This is a planning I have created to help me record my journey. I have mentioned the key locations where I will be shooting at, and will be shooting both narrative and performance footage.