This is my sample scene for my music video. This is a rough version and does not have all the scenes in it. The costumes which I want for my music video haven't arrived yet therefore I have to film it without it. For the locations I had forest, inside the building and the park. However, I still need to film in an abundant house and the actress entering there. I have put blank spaces in where I don't have the scenes. I also have to film the performer lip-syncing the song. I have filmed it but after it turned up not matching the beat of the song therefore I need to redo that scene.
Improvements
For the scene with windows in the house, add curtains to give it horror effect.
Use matching set of Pjs to make it easier for the audience to recognise.
Use extreme long shot of loaves passing by to introduce the character in the beginning.
GoPro high angle shots could be used for the park scenes.
Make the characters hair look worse to create destroyed effect.
Get the song on my phone before starting to record so when lip syncing it cuts to the beat of the song.
For the running scene in the forest the girl should look scared so I need to direct her more careful to create the right mood otherwise change the character.
In this scene I used a worms view shot to signify the character being lost. I have used colour correction to follow electro pop conventions.
For those scenes I have used colour correction, saturation and exposure. I used saturation to make the colours more vibrant and exposure to change the lighting of the colour.
In the first two scenes I have used black and white effect to create classical horror effect.
This song is recorded by Canadian singer The Weekend for his upcoming third studio album of the same name, featuring French electronic duo Draft Punk. He handled the majority of the song's production, with McKinney and Crikut serving as co-producers.
It was released on 22nd September 2016, by XO and Republic Records, as the first single from the album.
Relationships Between Visuals and Lyrics
Looking at this music video, this is a performance and the concept based video which means that the lyrics do not match the visuals. Looking at the video we can see how the man killed Weekend with his old hairstyle and Weekend with new hair was a thief. He then takes one of the expensive cars of the man he killed and rides away. However the lyrics are about him and relationships.
Genre Characteristics
This is an electro pop music which means that there should be a lot of bright lighting such as pink and purple. This music video is a cold tonnes and has fragments of purple, pink, blue and green lighting. They have also used a cross which lights up red.
Performance, Narrative or and Concept
This music video is a mix between performance and concept with a touch of narrative. We can see the plot of Weekend killing the man, getting a revenge on him and leaving mans' house. We can also see the performance side of it as the singer sings in the house as he passes through the corridors and rooms.
Performance Style
This was a performance based video therefore there was a lot of lip syncing. The camera focused on Weekend with different shots such as medium shots, long shots and close ups. All the scenes are central framed to show that he is the central protagonist in the story. We were also abled to see Weekend dancing while he was walking thought the hallways and singing. This type of dancing is very common among male artists. The dancing was simple this was made so the fans could relate and copy the moves right from the screen.
Looking/Mode of Address
Weekend is looking directly to the camera throughout the video this creates a sense of direct connection with the audience, in this music video we can see how they applied uses and gratifications theory. Looking directly to to the camera Weekend creates a personal relationship with the audience making them feel as if they were there and he is talking to them.
Mise-en-scene
The first location was a dining room it was an important location as this is the place where the video started. We can Weekend with his old hairstyle tied up to his chair opposite Weekend, this location was important as it anchored the the difference between the two characters.There were also hallways and where different paintings were hang up. Another location was garage where all the expensive cars were. Finally the last location was inside the car somewhere in the roads.
We can see how make up and costumes affected the video. At the start of the video we saw a man in a mask and Weekend tied up. Later using mise-en-scene the audience saw a completely different thing. We saw the man taking his mask off and it was The Weekend with his new hairstyle. This use of mise-en-scene was made to introduce him new hair to his fans in the video.
I will be using a combination of narrative and performance with a touch of concept. For the narrative part I will have a girl (central protagonist) waking up in the park on the bench. She will not remember how and when she got there. When the girl tries to get her memories back she will get flashbacks of in different locations and performing different activities. The first flashback will be of her talking to someone in a black mask and black clothing. She will then follow and recreate everything she has done before getting to the park. In the end the girl will go to the first and find a little treasure chest where she hid all the expenses. As she opens it we will get a final flashback of her in an abundant house where the first flashback was made and there we will be able to see the girl leaving after talking to somebody with a mask. As she leaves, camera would pan and show the person in mask through the mirror reflection taking off the mask. The audience would then see the girl and understand that all of her flashbacks were of the girl playing a phycological game. In terms of performance I will have a separate artist singing the song and performing in various locations.
Mise-en-scene
Bellow I will be listing thing which are essential for the music video I am creating.
Locations: Forest, Park, Town/shops/streets, Abundant building
Costumes: Black mask and clothing for the antagonist, grunge outfit for the singer, white lose dress for the central protagonist,
Lighting: External lights for the scenes at the building
Props: Smoke bombs, treasure chest, jewellery
This is the mask I am thinking to use for the antagonist
These are the smoke bombs I will be using for the performance scene
Target Audience
I have created a questionnaire where I asked people on what genre they like and what they expect from it. I found out that my target audience are females 14 - 25. Therefore I have decided to make an accent on the colours such as pink and purple. One of the ways I have done that is by using smoke bombs.
Digipak Design
I will have my first shoot on Thursday where I will also have a photo shoot of that cast and the artist. After Shooting the photos I will be using Photoshop to add different fond and experiment with colours for the digipak. There are verities of fonts which I could use therefore to help me with this task I will be creating a questionnaire where I will ask my audience to choose a font and ask for their option on it.
Cast + Crew Needed:
For this music video I will need a female central protagonist, artist who will perform the song, make up artist and a stylist. I have already done auditions for central protagonist and the singer, Also I have someone who would be responsible for make up and costume.
Electro music is very much based around the beat of the music and is often fast paced. Tim Tok is very energising and fast paced music with a lot of different angles and shots.
Conventions of electro music videos often contain bright and very colourful lighting shots. An example of that in this music video is when she leaves her house and gets into someones car. The lighting changes from yellow to red and many other colour were added later on the post production.
Dancing and live performance are another common shots seen too. This music video showed a lot of lip syncing shots and live performance parties.
Performance, Narrative or/and Concept?
This music video involves narrative and concept bases. We get a narrative that her family is not happy of her partying everyday and she just can't stop. We also get to see lots of not needed shots. We see her lip syncing, dancing, riding a golden bike and many more things which would be odd if any one else would do it.
Star Treatment:
We got to see a lot of star treatment in this video. The scene started with her in the bathtub, her leaving the house with a medium close up and long shot. In every scene she is closed up or or medium shot with a camera focused on her and her being in the center.
Also when she goes to a party the camera focuses only on her. We only get to see her among a bunch of other people. She has also been held up in the party.
Mise-en-scene:
Locations: Bathroom at her house, dining room, garden, streets, car, house party
Costumes: She was wearing black shorts, colourful shirt and black boots. Her hair was messy which signified her recklessness towards parties. Her make up was strong and smudged this was done to show the audience her obsession of parties and that its all her needs.
Lighting: It was bright and colourful with lots of external lights used.
Representation and Audience
This music video was targeted towards teenagers and young adults.
During that year, a lot of parodies were made on this particular music video. So many that some people started recognise the parody songs instead of the original.
This is a parody music video made by "Key of Awesome". Their YouTube channel specialises in parody making and Tik Tok was one of their music video hits. It got 147 million views and the original music video got 318 million views.
