Party Monster is a music video premiered on January 12, 2017 and was directed by BRTHR.
Similar to Weekends past music videos, the Weeknd's latest visual offering for new single "Party Monster" features familiar themes like neon crosses, shadowy lighting, and attractive women. But the video's most significant are of overlap is the singer's obsession with automobiles.
Yet while the visuals and the lyrics for the Weeknd's prior hit "Starboy" featured exclusive super cars his personal collection. The centrepiece of "Party Monster" is an older, moderately-priced Japanese sports coupe.
We can see his passion though the music video. The thumbnail he has used for his music video is also the car which is very unconventional for his genre. The stereotype of electro pop is having either the artist as a thumbnail or the landscape.
This song was featured in "The Hot 100", as a 49th top song.
His new album was featured three times starting from 4th ending with 49th. These dongs are from his new album where they have been featuring his conventional signature neon cross. The album therefore has used a red background and blue lighting for the artist.
This song is recorded by Canadian singer The Weekend for his upcoming third studio album of the same name, featuring French electronic duo Draft Punk. He handled the majority of the song's production, with McKinney and Crikut serving as co-producers.
It was released on 22nd September 2016, by XO and Republic Records, as the first single from the album.
Relationships Between Visuals and Lyrics
Looking at this music video, this is a performance and the concept based video which means that the lyrics do not match the visuals. Looking at the video we can see how the man killed Weekend with his old hairstyle and Weekend with new hair was a thief. He then takes one of the expensive cars of the man he killed and rides away. However the lyrics are about him and relationships.
Genre Characteristics
This is an electro pop music which means that there should be a lot of bright lighting such as pink and purple. This music video is a cold tonnes and has fragments of purple, pink, blue and green lighting. They have also used a cross which lights up red.
Performance, Narrative or and Concept
This music video is a mix between performance and concept with a touch of narrative. We can see the plot of Weekend killing the man, getting a revenge on him and leaving mans' house. We can also see the performance side of it as the singer sings in the house as he passes through the corridors and rooms.
Performance Style
This was a performance based video therefore there was a lot of lip syncing. The camera focused on Weekend with different shots such as medium shots, long shots and close ups. All the scenes are central framed to show that he is the central protagonist in the story. We were also abled to see Weekend dancing while he was walking thought the hallways and singing. This type of dancing is very common among male artists. The dancing was simple this was made so the fans could relate and copy the moves right from the screen.
Looking/Mode of Address
Weekend is looking directly to the camera throughout the video this creates a sense of direct connection with the audience, in this music video we can see how they applied uses and gratifications theory. Looking directly to to the camera Weekend creates a personal relationship with the audience making them feel as if they were there and he is talking to them.
Mise-en-scene
The first location was a dining room it was an important location as this is the place where the video started. We can Weekend with his old hairstyle tied up to his chair opposite Weekend, this location was important as it anchored the the difference between the two characters.There were also hallways and where different paintings were hang up. Another location was garage where all the expensive cars were. Finally the last location was inside the car somewhere in the roads.
We can see how make up and costumes affected the video. At the start of the video we saw a man in a mask and Weekend tied up. Later using mise-en-scene the audience saw a completely different thing. We saw the man taking his mask off and it was The Weekend with his new hairstyle. This use of mise-en-scene was made to introduce him new hair to his fans in the video.
