To engage my audience I have created a lyric video. In this video I had people holding up the lyrics of the song Control. I have announced on Twitter, Instagram and Facebook that I will be creating a lyric video. To participate in this video I have asked people to sent photos of them holding up the lyrics of the song. However, later in the process I have decided to change the concept and ask people to create a lyric video themselves instead. This allowed the audience to create their own video and be as creative as they wish to. This sort of strategy is often used among artists to engage the audience. In the end I have made this a competition and the winning video would be placed on my website and all Halseys' social medias.
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