Codes and Conventions

Conventions of R&B Music Videos

Mise-en-scene for men

• Jeans
• Tattoos
• Jewellery
• Topless

Mise-en-scene for women

• Minimal clothing 
• Hair and Makeup done dramatically 
• Heels
• Jewellery

Conventions of Pop

• Clothed in fashionable, stylish and mainstream outfit.
• Artists are portrayed as happy and life loving. 
• The lyrics are based about love or relationships. 
• Usually between 3-5 minutes long.
• Pop music promotion is via radio station and magazines. In the UK Pop songs are guaranteed to be heard everyday on well known radio stations. 

Conventions of Rock

• Artists often wear black or dark clothing, with a messy clothing.
• Tattoos and piercings are often found among rock artists.
• Many rock artists will often be in bands, who play instruments.