Music Video Analysis 3

Music Analysis 3

Rihanna - Needed you

Genre: R&B

Genre Characteristics 

The conventions of R&B music is men being topless wearing jeans with tattoos and jewellery. 

Bellow we can see a medium shot of a male covered in tattoos and topless as well as wearing bracelets on his left hand.

Conventions of women are minimal clothing, make up and hair done, heels and also jewellery. These is a medium shot of Rihanna wearing a see-through kimono with a lot of neck jewellery, make up and hair done well. By following those conventions we can see that this is an R&B music video. 

Performance, Narrative and/or Concept

This music video is concept based. It is very unusual and obscure and surreal for the audience. 

Representations

In terms of gender, women were presented sexually they were wearing almost nothing. Males are the ones with money who attract all the girls. In the music video were featured only dark skinned people with lots of tattoos and money.