Friday, 14 October 2016

MV Miley Cyrus

Miley Cyrus - Wrecking Ball

This music video was directed by Terry Richardson. He is an American fashion and portrait photographer who has shot advertising campaign for Marc Jacobs, Tom Ford, Yves Sait Laurent, etc. He was involved with a lot of controversy surrounding his exploration of women.
This song received positive reviews from critics and debuted on the U.S. Billboard Hot 100.

Feminist vs Post-Feminist

Feminists and post-feminists would differ with perspectives. Feminist would see this music video and be discussed by the way females are being represented. Where as, post-feminist would see it as a women who is open about everything and not scared to be herself. 
Miley Cyrus considers herself to be a post-feminist. She and many other artists such as Lady Gaga, Madonna, Nicki Minaj, etc. would believe that feminism assumes male control. She breaks free from this, especially in this video. 
Here we can see her wearing barely any clothing, boots and holding a mallet, she also has a short hair, all of this goes unconventional for female pop genre artist. Miley Cyrus considers herself a "gender fluid" which shows that she doesn't count herself as either bisexual or gay. 

Normative and Hegemony

Cultural hegemony is a concept developed by Italian scholar and activist Antonio Gramsci
This term refers to the ability of a group of people to hold power over social institutions. Normative is when a person is exposed to a certain image over and over again until it becomes normal. Hegemony is an idea which can become hegemonic. Hegemonic would be considered when a girl is wearing a skirt, but if a boy is wearing it he would be considered as counter-hegemonic
In this example Miley Cyrus is presented as counter-hegemonic


Looking at Miley Cyrus we can see her hair braking the gender stereotypes, short hairstyles are stereotypes of men and long are for females. We can see how this became a normative through media and show the society brings it to us, making it societal construct. In this video Cyrus is wearing a white tank top, we can see her strong arms which is mostly seen as a male stereotype. We can see her exposed arms and see her muscularity which is shown among males, this may make her look lesbian however as she said before she is a "gender fluid"


Miley Cyrus's' hairstyle intertextualises  the singer Sinead O'Connor who had short hair.
After Miley Cyrus publishing her music video we were abled to see many parodies on her music video. This music video became a parody icon like Oppa Gingham Style by PSY, Tik Tok by Ke$ha and many others. Bellow we can see parodies from YouTube with 1,220,000 results. One of the most viewed parody is made by Bart Baker who specialises on parodies.

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